DSDN101 Project 3 - The Clip

This is my final cut for DSDN101 Project 3 - The Clip. I hope you like it :)

The Clip - Storyboard

This is my storyboard for DSDN101 Project 3 "The Clip". I decided against adding annotations to the frames as I felt the image was powerful enough to speak for itself.

Design Standpoint

Network, B. A. (Producer). (2009). E-Waste Dumping in Ghana. Retrieved from http://www.electronicstakeback.com/global-e-waste-dumping/

For my subject of Industrial Design, I decided to focus on the ethics and responsibilities an Industrial Designer has in relation to the environmental impact of the products they design.

As the focus of Industrial Design is effectively geared toward mass production, attention must be paid to what happens to the product once it has lived out it's useful lifespan - "If one’s really honest with oneself, most of what you design ends up in a landfill somewhere." (Tim Brown, 2009)

The question is then, how can we reduce the waste that mass produced products cause? It is a problem that both the consumer and designer often bury and forget - for example in Australia, a country of culture similar to New Zealand, the E-Waste for computers alone is projected to be 11.1 million per annum in comparison to the 500,000 recycled per annum, with similar trends on all other electronic equipment. (Waste, 2009-10-13) These trends are also accelerating at an rate in the current years. (Callie W. Babbitt*†, 2009)  There are many elements that affect a products longevity; aesthetics, time between technological improvements, durability, and consumer trends to name a few. 

Many of these aspects have been addressed by both designer and consumer, for which we have recycling programs, technological improvements into biodegradability, and many campaigns to "enjoy what you have" , but all run on the assumption that what is designed will inevitably be thrown away. The standpoint I choose to take is that this assumption need not be true. The question I ask is, how can we design products so that we can continue designing them? For example, could we design a cellphone that could be upgraded instead of thrown away and replaced by a newer model? 

Could we redesign design itself? (McDonald)

A new way of thinking.

(Network, 2009)

Callie W. Babbitt*†, R. K., Eric Williams‡§ and Gregory A. Babbitt. (2009). Evolution of Product Lifespan and Implications for Environmental Assessment and Management: A Case Study of Personal Computers in Higher Education, from http://pubs.acs.org/doi/abs/10.1021/es803568p

McDonald, W. Think Exist, from http://thinkexist.com/quotes/william_mcdonald/

Network, B. A. (Producer). (2009). E-Waste Dumping in Ghana. Retrieved from http://www.electronicstakeback.com/global-e-waste-dumping/

Tim Brown, C. P. I. (Writer) & G. Hustwit (Director). (2009). Objectified.

Waste, E. (2009-10-13). Australia's E-Waste Statistics  Retrieved 2012-6-6, from http://www.ewaste.com.au/ewaste-articles/australia-ewaste-statistics/

Stop Motion Inspiration

I absolutely adore this clip, such a solemn little tale that really catches your heart. I would really like to find out how to do this style of animation that gives depth to the scenes and uses different kinds of stop motion that just seem to mesh together.

Stop Motion Inspiration

I was having a little trouble thinking of how to re-do my storyboard in a style that was not constricted by boxes which is when I recalled this video for Madvillain's track "All Caps". Check it out! Quite literally breaks the boundaries of the traditional storyboard :)

Stop Motion Inspiration

Quite a cute little clip, a little slow but I love the use of the cardboard and fabric in a real world environment. It has helped me identify techniques to help me mesh people and objects into a real world animation.

Stop Motion Inspiration

This animation..... is amazing. The interactions with the water and the use of th sand to give the appearance of movement really make this animation for me. A very quirky storyline and so effective for such a short clip.

Stop Motion Inspiration

I love this animation for the way the characters move in the video, appearing to glide after each other instead of walking, and also the quirky interactions they have with their surroundings. It's also animated with real people which is the style I intend to use for my animation.

Brainstorm - The Clip

This is my individual brainstorm for "The Clip" on the topic of Industrial Design. Personally, I used the group brainstorm for the purposes of brainstorming, but made a flow chart to arrive at the decision of focusing on what I believe could be termed "Renewable Design". This will be explained in my standpoint on Industrial Design.

"The Clip" Test Animation

This is a test animation for the style of stop-motion I want to use in my project for "The Clip"

The Clip - Group Brainstorm

Here's our group brainstorm for Industrial Design, where we focused on the extremist components of Mass Production versus Niche Design, and related them all to the fundamental principals of Renewable Design